IT Cosmetics has made a huge splash in the beauty world, especially among people with mature skin. Known for its tagline “Developed with plastic surgeons, trusted by real women,” the brand markets itself as more than just makeup—it’s skincare with coverage. But does it live up to the hype when it comes to aging skin? IS IT COSMETICS GOOD FOR MATURE SKIN
Let’s dig deep and uncover whether IT Cosmetics delivers on its promise for mature skin.
The Brand’s Philosophy
IT Cosmetics was founded by Jamie Kern Lima, a former news anchor who battled with rosacea and hyperpigmentation. Her mission? To create products that give real coverage while treating the skin. The brand is all about skin-loving ingredients, minimal irritation, and results you can see.
A Quick Look at Popular Products
If you’ve walked through Ulta or Sephora, you’ve seen IT Cosmetics’ iconic silver tubes and CC+ creams. Some of their best-sellers include:
Your Skin But Better CC+ Cream
Bye Bye Under Eye Concealer
Confidence in a Cream
Bye Bye Pores Powder
Why It’s Popular Among Beauty Enthusiasts
Simple: it’s effective. Many women over 40 swear by IT Cosmetics because the products offer full coverage without feeling heavy or cakey. Plus, they blend skincare ingredients like peptides, hyaluronic acid, and collagen into their makeup.
Understanding Mature Skin Needs
Mature skin is not just “older” skin—it has very specific requirements.
What Happens to Skin As We Age
Collagen production slows down
Skin loses elasticity
Fine lines, wrinkles, and sagging occur
Dryness becomes more common
Age spots and uneven tone appear
Common Challenges for Mature Skin
Makeup settling into fine lines
Flaky patches
Lack of radiance
Sensitivity
Key Ingredients to Look For
Hyaluronic Acid – for hydration
Peptides – to boost collagen
Niacinamide – brightens and evens skin tone
Vitamin C – antioxidant power
Retinol – softens lines and wrinkles
IT Cosmetics: Mature Skin-Friendly or Hype?
Developed with Plastic Surgeons & Dermatologists
Every product is co-developed with experts, which gives it some serious credibility.
Inclusion of Anti-Aging Ingredients
You’ll find powerhouse ingredients like:
Collagen
Hyaluronic Acid
Peptides
Ceramides
All of which are perfect for aging skin.
Skincare + Makeup Hybrids – Do They Work?
Yes—and that’s what makes IT Cosmetics a game-changer. You’re not just masking imperfections—you’re treating them while wearing makeup.
Star IT Cosmetics Products for Mature Skin
Your Skin But Better CC+ Cream
This is a cult favorite. It offers:
Full coverage
SPF 50+
Hydrating finish
It doesn’t crease, flake, or settle into lines—ideal for mature skin.
Bye Bye Under Eye Concealer
Thick but blendable. A tiny dot goes a long way. It covers dark circles and age spots without emphasizing texture.
Confidence in a Cream Moisturizer
Perfect for dry, aging skin. It’s loaded with peptides and ceramides to support skin barrier and firmness. IS IT COSMETICS GOOD FOR MATURE SKIN
Bye Bye Lines Serum
Targets fine lines with peptides and hydrating ingredients.
Hello, Results Wrinkle-Reducing Daily Retinol Serum
This retinol is gentle enough for sensitive mature skin and helps smooth deep wrinkles.
Real-Life Results and User Experiences
- Testimonials from Women Over 40, 50, and 60
Many older women say their skin feels younger and makeup applies smoothly after switching to IT Cosmetics.
- Dermatologists’ Opinions
Most dermatologists appreciate the inclusion of skin-supportive ingredients but suggest layering with dedicated skincare underneath.
- What Beauty Influencers Say
Top influencers over 40 often list IT Cosmetics as their go-to for camera-ready skin with a natural glow.
Pros of Using IT Cosmetics on Mature Skin
Hydrating, plumping formulas
No heavy, mask-like finish
Many products offer sun protection
Anti-aging ingredients included
Cons and Considerations
Pricey for some
Not ideal for very oily skin
Fragrance in some products could irritate sensitive skin
Comparing IT Cosmetics with Other Brands for Mature Skin
- IT Cosmetics vs. Estée Lauder
Estée Lauder is richer in luxury skincare, while IT Cosmetics is more practical and budget-friendly.
- IT Cosmetics vs. L’Oréal Age Perfect
L’Oréal offers drugstore affordability; IT Cosmetics has more active ingredients per formula.
- IT Cosmetics vs. Charlotte Tilbury
Charlotte Tilbury’s makeup gives a dewy glow, but IT Cosmetics may offer more skincare benefits.
How to Use IT Cosmetics for Best Results on Aging Skin
Application Tips
Use a damp sponge or fingers to apply the CC Cream
Warm the concealer between your fingers before tapping it in
Set with translucent powder sparingly to avoid dryness
Layering Skincare and Makeup
Let your moisturizer and serums absorb before applying any makeup. Use a primer if you have texture. IS IT COSMETICS GOOD FOR MATURE SKIN
Pairing with Serums and Sunscreens
Even though many IT products have SPF, still wear a separate sunscreen for full protection.
IT Cosmetics: Vegan, Cruelty-Free, and Clean?
Cruelty-Free: Yes
Vegan: Some products, but not all
Clean Beauty: Not officially labeled as clean, but free from many harmful chemicals
Budget-Friendly Alternatives to IT Cosmetics
Maybelline Instant Age Rewind
Neutrogena Healthy Skin Foundation
E.l.f. Camo CC Cream
CeraVe Moisturizers
These may not offer the exact ingredients, but they are great, affordable options.
IT Cosmetics for Different Skin Types (Within Mature Skin Group)
Dry Mature Skin
The CC+ Cream Illumination and Confidence in a Cream are perfect.
Oily or Combination Mature Skin
Use the Matte version of CC+ Cream and set lightly with Bye Bye Pores Powder.
Sensitive Mature Skin
Stick to fragrance-free and dermatologist-tested options like Bye Bye Redness or Bye Bye Lines Serum.
Should You Invest in IT Cosmetics?
If you’re looking for makeup that doubles as skincare, yes, especially if you have dry or sensitive mature skin. But if you’re on a tight budget or have very oily skin, you may want to test it out first or find an alternative. IS IT COSMETICS GOOD FOR MATURE SKIN
Conclusion
So, is IT Cosmetics good for mature skin? In short, absolutely. With skin-loving ingredients, dermatologist backing, and products designed to treat as they beautify, IT Cosmetics can be a holy grail for aging skin. Just make sure to pick the right product for your skin type and budget.
FAQs
Is IT Cosmetics suitable for menopausal skin?
Yes! Its hydration and soothing formulas are great for hormone-related dryness and sensitivity.
Can IT Cosmetics replace both skincare and makeup?
Almost. While it offers skincare benefits, don’t skip essential steps like cleansing and sunscreen.
Are there any harmful ingredients in IT Cosmetics for mature skin?
Most formulas are free of parabens and phthalates, but some contain fragrance. Always check the label.
Does the CC+ Cream settle into fine lines?
Not usually—when applied properly, it smooths rather than settles. Use a light hand.
What’s the best IT Cosmetics product for deep wrinkles?
The Hello Results Retinol Serum and Bye Bye Lines Serum are top picks for smoothing wrinkles over time.